If you’re planning to establish a mobile presence for your business or organization one of the first considerations that will likely come to mind is whether you want to create a mobile application for users to download (app) or a mobile website, or perhaps both. Mobile websites and apps can look very similar at first-glance, and determining which is most suited to your needs will depend upon a number of factors, including target audiences, available budget, intended purpose and required features.

Many Inherent benefits of the Mobile apps and websites that still very popular, and there a number of Specific use scenarios for both.

Mobile apps:

 Better Performances

With mobile apps, it’s easy to treat users with a better Performances. Mobile apps can let users set up their preferences at the start, based on which users can be served with customized content. Apps can also track and observe user activities, and use it to offer custom recommendations and updates to the users. Furthermore, they can also identify location of the users in real-time to provide geography-specific content. The ability to send instant, non-intrusive notifications to users is so desired that it is one of the major reason why many businesses want to have a mobile app in the first place.

Better Use Experience

With mobile apps, it’s easy to offer users a personalized experience. Mobile apps can let users set up their preferences when they have originally downloaded the app, and customize it to suit their needs. 

Leverage Devide Capabilities

A native app can interface with the device’s features and hardware, such as the camera, GPS location, and so on.  Having access to the device’s capabilities is particularly important for retail apps as they significantly enhance the customer experience. 

Offline Access

Mobile apps can run without internet connection. Although many apps require internet connectivity to perform most of their tasks, they can still offer content and functionality to users while in offline mode. With this advantage, users can access information anytime, anywhere.

Brand Awareness

The other major advantage mobile apps have over mobile websites is that your brand is given real estate on your customer’s device. Even when users are not actively using a mobile app, they are still reminded of the brand associated with the app. The icon of the app acts as an advertisement for the brand. This presents a huge opportunity for hyper-targeted marketing and a level of customer engagement that can’t be matched on any other channel. 

Website:

Reaching a winder audience

A website serves as a great place to refer potential  audience such as investors to, to show them what your company is about, what it has achieved, what it can achieve in future, how you are working and you can share your complete business details and get searched.

Create Brand Awareness

A website gives you the opportunity to tell potential customers what you are about and why you deserve their trust and confidence. In fact, many people use the internet for pre-purchase research so that they can determine for themselves whether a particular supplier or brand is worthy as per their views. With a website you can share your brand achievements and you can also share about your products which people are looking on internet. The Internet also allows for Viral Marketing   where your website visitors spread positive word-of-mouth about your business – your customers do your marketing!

Fresh Content

The best way to keep visitors glued to your site is through valuable content, good organization and attractive design. Keep your site simple and well organized. 

Easy Access to Business information

Website page help user to get they information faster by displaying the website and user are more clearly can see more about all the information provide in the page, does’t need to download the application itself. 

Help in Eliminating Competition

By use features on your website such as visitor polls, online surveys and your websitestatistics to find out what your customers like more and how they feel about certain aspects ofyour business to determine how you can improve your product and the way you do business.

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